The top-selling gift of the holiday season was the new color Nook. Not a flat-screen TV. Not the latest mp3 device. Not a video game player. Not even those adorable Sing-a-Ma-Jigs. No, it was an e-reader. We are reading.

We are reading broadly, and exuberantly. I see this particularly every Friday when thousands of people post what they are reading with the now viral Twitter and Facebook meme #fridayreads, launched by Bethanne Patrick (@thebookmaven). The #fridayreads top 10 list each week has its share of NYT best sellers, but it also is filled with new voices and indies.

To e or not to e, there are plenty of people in either camp and plenty of people in both. The important thing is that we’re reading.